Grow Your Small Business Internet

The internet provides huge potential for all kinds of Businesses and Services. Literally every product now can be bought off the internet - from buying a pair of shoes- body cream right to booking hotel accommodation; it can all be done on the Internet. The best part about Small Business Internet Marketing is that a Business can position itself to serve a large customer base across the globe at no added cost.
Unlike Multi National Corporations that rely mainly on their brand names and performance record, small Businesses have a challenge to prove to customers that they too can be trusted to offer great value.
As global commerce continues to grow, the companies offering products online will grow, as will the people willing to buy them. Customers are always ready to buy, whether it is a New Online Business Opportunity or a tangible good.
With this in context, the internet business environment has become increasingly harsh to consumers. This is escalated with the growing number of scams and illegitimate business online. Customers always wonder if a company is legitimate and honest. The sad thing is they don't know if they are being ripped off until they have.
That is where you can leverage Small Business Internet Marketing efforts to settle anxieties of your customers and get them to buy from you each time!
The best way that small businesses can successfully carry out Online Marketing is by answering questions that your potential customer is likely to have and then providing answers for them.

1. Do Pages on your website load properly? In researching for this article, I noticed that one of the signs that customers used to identify illegitimate businesses is through web pages that load incomplete information. Make sure a customer can navigate from one page to another hassle free. Incomplete pages will bring anxiety to your prospects.


2. Company image- grammar errors- some websites just have spelling errors from page to page. This diminishes YOUR company image. Your website is your office, Business premises, etc. Make sure you don't leave anything for your customer to doubt your integrity.


3. Have you provided Secure payment Options? - For all internet shoppers this is the biggest concern. Customers are increasingly wary of leaving their credit card information with different merchants. Address this and find a safe way that your customers can shop.


4. Baiting customers? Honesty and integrity are key issues for both online shoppers and small business Internet Marketers. I have seen complaints of customers that thought they were paying 4$ for a "free sample worth 80$" and then they were billed the entire amount. When customers queried that, they were told it's all in the fine print which of course was too small for the customers to read.


5. Are you making false claims? Customers are looking for Value for money. Don't sell an anti aging cream that promises no wrinkles and guaranteed 20 years younger looking in 3 weeks when you know full well your product cannot deliver that.


6. Does the Contact information you provide on the website exist? Do the phone numbers actually work? It is amazing these numbers exist and no one calls them until they have bought products and they are not satisfied with their performance


7. Would you buy from YOU? This is perhaps the best question to ask yourself. Do you offer RISK FREE purchases with guarantees that actually work?